I say, “Swoosh,” and you say…
Nike, of course.
The Nike swoosh is iconic. Recognized by athletes, spectators, and people the world over, the Nike Swoosh is valued at over $26 billion. Business people love to tell the story that this essential corporate asset was created by a graphic design student at Portland State University in 1971 who was paid about $35 (under $300 in 2017) for her work.
From $35 to $26 billion. Not a bad ROI! Read more